The Craghoppers Archive Collection brings the past to the present with outdoor clothing styles inspired by the 80s and 90s. Drawing on this, my objective was to create a campaign that celebrated the brand’s heritage and culture.

I did this by merging photography from the previous eras with the new campaign photoshoot. I managed to source imagery from the exact streets - it took a lot of scrolling through archives but doing this for my overlays perfectly embodied the concept that these older styles have a place in today’s fashion world.

The typography was also carefully considered using a pixelated effect reminiscent of old digital aesthetics of the 80s and 90s, bringing additional nostalgia to the creative.