Heinz were bringing new vegan products to the market to celebrate Veganuary and we were tasked with developing a visual campaign for the vegan versions of the fan favourites.

I kept the design bold and simple, with large headlines, product shots and a strong illustrative background which depicted the product ingredients. The minimalistic design of vector illustrations allowed them to be versatile and easily integrated into different visual compositions and formats.

Using these key elements, including core brand colours, allowed the campaign to be immediately recognisable within the market.