This project involved layout and typography design for the OOH and social media campaign for the new Heinz Plant Proteinz Soup range.

I had design flexibility to inject some fun into the designs with permission to break brand guidelines. This allowed me to experiment with a custom type for the headline making it feel dynamic and energetic. Once the ingredients were shot in a studio, I was tasked with positioning them in a visually pleasing arrangement that created an overall composition that best suited the creative concept.